About This Project

Island Pacific SmartSuite takes a key part in supporting the Primark team in achieving their daily goals

Island Pacific SmartPlanning provides an integrated planning solution for all our preseason and in-season planning, store planning and line plans. The fast pace of our business means we needed a solution which is scalable, easy to use and delivers the right information to our users in order that they can make key merchandise decisions and invest Open to Buy in the right areas.


Stuart Elborn, Head of Delivery Buying & Merchandising, Primark

PDF Link: Primark Case Study

Fashion, Retail
Developed by Reason8