Halloween spending is set to hit a record $13.1 billion in 2025, creating big opportunities for retailers. From early promotions and omnichannel pricing to smarter inventory planning and data-driven merchandising, discover how to maximize margins and deliver standout customer experiences this spooky season.

Retail is transforming due to technology, the internet, social media, and empowered consumers. Shopping is now a 24/7, multi-channel experience, requiring retailers to adopt a frictionless approach to succeed.